The US "Wall Street Journal" has carried an article entitled "Vietnam aims for image as a luxury destination," highlighting the Southeast Asian country's tourism potential.
The paper said investors from the US, Canada, Singapore and Dubai are among those developing posh gateways in Vietnam, citing new resorts in the central coast.
The paper quoted some international tourism officials as saying that with its powdery beaches, mountains, rare wildlife, French-inspired cuisine and world-class cultural sites, Vietnam could be the next top-drawer destination in Asia, on a par with Phuket in Thailand or the Indonesian resort island of Bali.
"It's so diverse. In one destination, you can do so much," said John Koldowski of the Pacific Asia Travel Association, a regional travel - industry trade group.
A number of the world's hoteliers also agreed with that fact, said the paper, recommending the five-star Furama Resort in Danang, where guests have included European royalty and Asian heads of state.
The paper also introduced a number of renowned resorts in the central coast of Vietnam, saying they are catering to a swelling tide of foreigners, numbering 3.6 million in 2006.
The Pacific Asia Travel Association forecast a robust 7.6% average annual growth rate in foreign arrivals through 2009, it wrote.
The paper continued to say that while Vietnam remains popular with backpackers, it is now attracting a more affluent class of travellers. "People are coming to Vietnam to do business and returning to take vacations. In addition to the natural and cultural attractions, Vietnam has a deserved reputation for safety and political stability."
The paper, however, pointed out some inconveniences for foreign travellers coming to Vietnam, such as time-taking visa application or insufficient international fights to Vietnam, particularly to Danang.
